Start with relevant interest
Search campaigns connect with active queries. Social creative introduces appropriate services to a local audience.
Google, Facebook & Instagram ads
Paid Advertisingfor Medical Practices
Reach people researching your services with Google, Facebook and Instagram ads. We manage the campaigns, landing pages and follow-up connections, then review qualified inquiries and available booking outcomes.
Your practice owns its ad accounts.
Ad spend goes directly to the platforms, separate from our fee.
360From discovery to your front desk
Illustrative search ad
Care nearby.
A practice you can get to know.
Explore your options, meet the care team and request a consultation.
Explore the practice ↗01 / ReachA relevant ad
02 / ConnectA useful page
03 / RespondYour next visit
A connected campaign journey. Illustration of the workflow; outcomes vary.
Make each campaign count
Build the Path After the Click
An ad needs a relevant landing page and an office ready to respond. We review both before recommending more spend.
Campaigns follow your priority services, geographic reach and appointment capacity.
Explore the workGive the click a purpose
Focused landing pages match the campaign, explain the offer and make it easy to contact your office.
Keep the conversation moving
Configured follow-up helps your team handle inquiries and record available appointment outcomes.
Campaign eligibility, audiences and measurement depend on your specialty, platform policies and the data you are permitted to use.
01
Google Search campaigns
We organize relevant treatment and location searches, write clear ads and refine keywords, exclusions and budgets as the account develops. The goal is useful interest in services your practice actually provides.
- Search intent
- Treatment and location priorities
- Ongoing management
- Search terms, bids and budget review
02
Facebook & Instagram creative
We develop creative around your services, team and patient experience. Audience choices, images and wording are reviewed for the specialty and placement before campaigns are submitted to Meta.
- Creative direction
- Original photos, videos and clear messaging
- Audience review
- Appropriate location and eligibility settings
03
Campaign landing pages
Each campaign needs a relevant destination. We connect the message in the ad with useful service information, credible practice details and a simple contact or booking path.
- Message match
- An offer and page that belong together
- Clear next step
- Calls, inquiries and available booking options
04
Follow-up & reporting
Where your systems support it, we connect inquiries with appointment status inside your reporting workflow. We separate internal booking measurement from any data proposed for advertising platforms.
- Inquiry handling
- Configured CRM and follow-up workflows
- Measurement review
- Useful outcomes with attribution limits visible
Reported account results
Google Ads Results with Reporting Context
These graphics show lead metrics from one account. The periods differ, so review the full date ranges before comparing results.
Explore case studiesGoogle Ads / account example
Lower reported cost per lead
The supplied report shows cost per lead moving from $38.05 in August to $11.98 in October 1–9, 2026 — a 68.5% decrease.
October is a partial month; August and September are full months. Lead metrics do not establish booked-patient results. Open the graphic for the complete context.
Google Ads / same account
More ad interactions became leads
Reported lead conversion rate moved from 6.02% to 37.11%, a change of 31.09 percentage points, across the periods shown.
The final period is October 1–9, 2026. This is reported lead conversion, not appointment conversion. Results and future performance vary.
A better campaign destination
What a Campaign Landing Page Needs
Match the reason they clicked
Keep the ad and page aligned around the same service, location and offer. Avoid broad promises that the page cannot explain.
Show who is behind the care
Introduce the providers, relevant experience and real office information. Clinical claims and treatment details stay subject to your care team’s review.
Make contacting you simple
Use clear calls to action, accessible mobile layouts and a contact path that reaches the right team. Explain what happens after an inquiry.
Connect the inquiry to follow-up
Route inquiries to the configured workflow, set response responsibilities and review appointment outcomes where reliable data is available.
Illustrative page structure. Clinical decisions and treatment advice remain with your practice.
Your campaign page / illustrative structure
One service.
A clear next step.
01 / The promiseCare that matches the search.
Relevant service information, explained clearly.
02 / The practiceMeet your care team.
Providers, office details and appropriate evidence.
03 / The next stepRequest a consultation.
A simple route to the right office.
04 / The responseKnow what happens next.
A connected inquiry and follow-up process.
A useful view of performance
Know What Your Spend Produced
We review spend and reported leads alongside available appointment outcomes. Cost per booked consultation can be useful when the underlying booking and campaign data are reliable.
We show missing or assisted attribution and review results against your service priorities and office capacity before changing budgets.
Connect your follow-upYOUR CAMPAIGN REVIEW
From spend to response
01
Spend & activity
Platform costs, search activity and campaign delivery in a consistent reporting window.
Your campaign investment02
Relevant inquiries
Calls and forms with available source information and lead-quality feedback.
Available inquiry data03
Appointment outcomes
Booked and attended visits where your CRM and practice systems support reporting.
Practice outcomesShould I run Google or Meta ads first?
We choose based on your services, search demand, audience eligibility, creative and goals. Google Search can connect with people actively searching; Facebook and Instagram can introduce relevant services. We review your market before recommending the mix.
What does ad management cost?
Google Ads management is included in our managed marketing packages, with Meta management available according to the selected plan. Advertising spend is separate and paid directly to the platforms. View plans and pricing →
How much should my practice budget for ads?
We recommend starting from treatment priorities, local competition and appointment capacity. Our usual starting recommendation is $1,500 per month per campaign, reviewed for your scope. It is our planning recommendation, not a platform minimum or a guarantee of results.
How soon can campaigns launch?
Timing depends on account access, the landing page, tracking review, creative approval and platform review. We agree a launch plan with you. Lead volume and appointment outcomes cannot be guaranteed by a particular date.
Who owns the advertising accounts?
Your practice does. We work through the manager access you authorize. Ad spend is billed directly by the platforms, separate from our management fee, and account handover is covered in your agreement.
Why do inquiries sometimes fail to book?
The reason may involve campaign relevance, expectations, appointment availability, cost or follow-up. We review the whole path and available outcomes with your team before changing the campaign.
Can you use the Meta Pixel or send booking conversions to ad platforms?
Only after reviewing the proposed data flow, platform restrictions and your practice’s privacy requirements. Internal booking reporting is separate from sending events to advertising platforms. Booking-based tracking does not automatically make a disclosure appropriate.
Can you retarget people who visit treatment pages?
Retargeting is not a default promise for healthcare campaigns. Sensitive-category rules can restrict audiences, and the information disclosed by tracking must also be reviewed. We use only approaches appropriate to the service, platform and approved data flow.
Can you take over an existing advertising account?
Yes. We review access, campaign history, creative, landing pages and tracking before proposing changes. Existing campaigns and account history remain in your practice’s account.
What are the marketing-package contract terms?
Our managed marketing packages include website design with SEO and AEO optimization and require a 12-month term. If you use your existing website, the term may be discussed. Your agreement sets out scope, billing and cancellation terms. Review plans and pricing →
References: Google’s personalized advertising restrictions and HHS tracking-technology guidance, including its court-order notice. Supplied account graphics are examples; outcomes vary.
Your next campaign
Review Your Next Advertising Priority
Book 15 minutes with Jenn or Danzell to discuss the services you want to promote, your current campaigns and the booking process.
- 01
Your priorities
Treatments, locations and capacity.
- 02
Your current setup
Accounts, pages and follow-up.
- 03
Your next steps
A practical campaign scope.
Included in our marketing packages.
Services and features depend on your selected plan.