More Inquiries. Same Advertising Budget.

What This Means for a Practice

We optimized the practice's existing ads without raising the advertising budget. The same spend now brings in more than three times the leads.

The Situation

The podiatry practice was already running paid advertising with a set budget and a reporting dashboard that tracked leads, calls and appointments. In the dashboard's comparison period it recorded 926 leads.

The practice did not want to spend more. It wanted the existing budget to bring in more inquiries from patients looking for foot and ankle care, and it wanted to see clearly how many of those inquiries became appointments.

What We Changed

We optimized the practice's existing campaigns rather than adding spend. In practice that meant reviewing which searches and audiences the ads were reaching, tightening the campaigns toward the services patients actually book, improving the pages inquiries land on, and making sure every call and form submission reached the front desk and was counted.

Leads and booked appointments were kept as separate measures throughout, so the practice could see both campaign response and what it turned into.

The Result

The dashboard reports 3,025 total leads in its January–October 2026 view, compared with 926 in the previous period, a reported 226.7% increase with the same advertising budget. With spend held steady, that works out to each lead costing roughly 69% less, a figure that is simple arithmetic rather than a number reported by the ad platform.

This result shows leads, not booked or attended appointments or revenue, and monthly volume varied across the period. Results depend on your market, services, starting campaigns and follow-up, and are not guaranteed.

Learn more on our paid advertising service page and our podiatry marketing page.

What We Measured

The dashboard reports 3,025 leads versus 926 in its comparison period—more than three times as many inquiries. Leads and booked appointments are separate measures; we track both to understand how campaign response translates into appointments.

At a Glance

Specialty: podiatry (foot and ankle care).
Channel: paid advertising.
What changed: optimization of the practice's existing campaigns.
Advertising budget: unchanged.
Period: January–October 2026, compared with the dashboard's previous period.
Result: 3,025 leads versus 926 (+226.7%).

What It Means for Cost per Lead

With the advertising budget held steady, more than three times as many leads means each lead cost roughly 69% less than in the comparison period. That figure is simple arithmetic: the same spend divided across 3,025 leads instead of 926. It is not a separate number reported by the ad platform.

How Leads Are Counted

The practice's dashboard reports total leads, total calls and total appointments in separate views. This result uses the total-leads view. Booked appointments are reported on their own, so a rise in inquiries is never presented as a rise in patients.

What This Result Does Not Show

It does not show booked or attended appointments, revenue, or the effect of seasonality. Monthly lead volume varied across the period, with the largest month in September 2026. The end date of the comparison period is cut off in the dashboard capture, so we report the totals exactly as the dashboard shows them.

How We Would Start With Your Practice

We begin with a 15-minute call about up to two services and two markets. Then we look at your current campaigns, landing pages and how inquiries reach your front desk before recommending any change in spend. Paid advertising is included in Growth (from $1,499/month) and Authority (from $2,999/month).

Questions Practices Ask About This Result

Did the advertising budget increase? No. The budget stayed the same; the campaigns were optimized.
Are these 3,025 new patients? No. They are leads, meaning inquiries such as calls and form submissions. Booked appointments are tracked separately.
Will my practice see the same increase? Results depend on your market, services, starting campaigns and follow-up, and are not guaranteed.