The short answer
A plastic surgery website has two jobs: convince a patient the surgeon is right for their procedure, then make requesting a consultation effortless. Most established practices do the first well. On November 1, 2026 we checked six Sacramento plastic surgery websites from Google’s top Maps results: all six had labeled before-and-after galleries and five had procedure pages covering cost, recovery and who is a candidate, but only two had an online booking link, and three had neither a booking link nor a consultation request form on the pages our check read. The fix is a consultation request on every procedure page, in one or two taps on a phone.
Brand Lift 360 builds websites as part of our plastic surgery marketing for private practices in Roseville and Greater Sacramento, and many of our clients are plastic and cosmetic surgery practices. This guide covers the whole site: what to include, what local surgeons’ sites get right and miss, and how patients should request a consultation. For how procedure pages rank, see Plastic Surgery SEO.
What Does a Plastic Surgery Website Need to Do?
A patient considering surgery researches for weeks. They compare surgeons’ credentials, study galleries, look for prices and read about recovery. By the time they reach out, they have usually narrowed it to two or three surgeons. Your website has to answer their questions completely and then make the next step easy.
| What the patient is weighing | What the website has to show |
|---|---|
| Is this surgeon qualified for my procedure? | Board certification with the board named, training, years and procedures performed |
| Will my results look like this? | Before-and-after galleries labeled by procedure, with patient authorization |
| What will it cost? | A starting price or range, what’s included and financing options |
| What is recovery like? | Time off work, follow-up visits and what to expect week by week |
| How do I start? | A consultation request on every procedure page, in person or virtual |
What 6 Sacramento Plastic Surgery Websites Show
On November 1, 2026, we pulled the Google Maps results for “plastic surgeon,” searched from Sacramento, through DataForSEO, and ran our instant website check on the private practices’ websites. Three of the top 12 listings were hospital-system physician pages and one was a national chain, so we left those out; two more sites couldn’t be read by our check. That left six. The check reads the homepage and up to seven more pages. We don’t name the practices.
| What we checked | Found | Partly there | Not found |
|---|---|---|---|
| Before-and-after galleries labeled by procedure | 6 | 0 | 0 |
| Phone number as a tap-to-call link | 6 | 0 | 0 |
| AI crawlers allowed to read the site | 6 | 0 | 0 |
| Procedure pages that answer cost, recovery and who is a candidate | 5 | 1 | 0 |
| Board certification stated, with the certifying board named | 5 | 1 | 0 |
| The surgeon’s bio | 5 | 0 | 1 |
| Answers to common questions (an FAQ) | 5 | 0 | 1 |
| An online way to book or request a consultation | 2 | 1 | 3 |
Source: Brand Lift 360 instant website check, November 1, 2026, six Sacramento private-practice plastic surgery websites from Google’s top 12 Maps results for “plastic surgeon.” “Partly there” means, for example, a procedure page that doesn’t mention cost, or a contact form but no booking link.
The content was strong. These surgeons had done the hard work: galleries, credentials and procedure pages. The weak point was the request itself. On the pages our check read, three of the six had neither an online booking link nor a consultation request form, and a fourth had a form but no way to pick a time. A patient on a phone at 10 p.m. had to call during office hours.
The Pages That Turn Visitors into Consultations
1. A homepage that leads with the surgeon
Name the surgeon, the board certification and the board, the procedures you’re known for and the city. A patient should know in five seconds who you are and whether you do what they want.
2. One page per procedure
Each page answers what the procedure is, who is a good candidate, the cost range and what it includes, the recovery timeline, the surgeon who performs it and how to request a consultation. Link to that procedure’s gallery. We cover how these pages rank in Plastic Surgery SEO.
3. Galleries labeled by procedure
Group photos by procedure so a patient looking at tummy tucks doesn’t scroll through rhinoplasty. Every Sacramento site we checked did this; it is the standard patients expect.
4. A detailed surgeon bio
Training, board certification with the board named, hospital privileges, memberships such as the American Society of Plastic Surgeons, and years in practice. Patients can verify certification through the American Board of Plastic Surgery, so state it exactly.
5. Pricing and financing
A starting price or typical range per procedure, what it includes (surgeon, facility and anesthesia fees) and the financing options you accept. Ranges bring in patients who are ready, and save your coordinator time.
6. An FAQ
Recovery time, scarring, combining procedures, payment, virtual consultations. Five of the six local sites had one. It also gives AI assistants like ChatGPT plain answers to repeat.
7. A consultation page
What happens at the consultation, its fee if any and whether it’s credited toward surgery, in-person and virtual options, and the request form or scheduler.
How Should Patients Request a Consultation?
Put a “Request a Consultation” button in the header and at the top and bottom of every procedure page. Let the patient pick the procedure, a preferred time and in-person or virtual, and keep the form short: name, phone, email, procedure. Don’t ask for photos or medical history in a website form unless your form vendor will sign a business associate agreement; collect those after the first call through a secure patient portal. Then reply fast. Our lead follow-up guide covers response times, and our HIPAA-compliant forms guide covers what the form needs.
Photos, Privacy and Accessibility
- Before-and-after photos: HIPAA generally requires a patient’s written authorization before their photos are used for marketing. Keep signed forms on file and use real, unaltered photos labeled by procedure. Advertising rules for photos are covered in Plastic Surgery Advertising.
- Tracking: ad pixels on consultation and procedure pages can expose patient information. The HHS Office for Civil Rights has published guidance on online tracking technologies, and a federal court vacated part of it in June 2024, so check your setup with your compliance advisor.
- Accessibility: the Department of Justice says businesses open to the public must make their websites accessible to people with disabilities. Galleries need alt text that describes the procedure and view, and forms must work with a keyboard.
- Speed: galleries are image-heavy. Compress photos and load them as the patient scrolls, so the page stays fast on a phone.
Cost and Timeline
Our standalone websites start at $2,500 for up to eight pages, with SEO and AEO foundations built in. AEO (answer engine optimization) is the work of making your pages easy for AI assistants to read and cite. Most plastic surgery sites need more than eight pages because every procedure gets its own page and gallery, so the price depends on how many procedures you want to grow. A website is also included in our managed marketing plans, from $1,499 a month, which add new procedure pages every month after launch.
| When | Work | What we need from you |
|---|---|---|
| Week 1 | Procedures to grow, pricing ranges, page plan | Your priority procedures, price ranges and financing |
| Weeks 2–3 | Copy, galleries, consultation request setup | Surgeon bio, authorized photos, scheduler or form access |
| Week 4 | Launch and redirects from the old site | Final approval |
| Monthly after launch | New procedure and FAQ pages on a managed marketing plan | A short review of consultations by procedure |
A site takes about four weeks on a plan and four to six weeks standalone.
Plastic Surgery Website Design at a Glance
| Question | Answer |
|---|---|
| The website’s two jobs | Show the surgeon is right for the procedure; make the consultation request effortless |
| What Sacramento sites did well | Galleries labeled by procedure (6 of 6), procedure pages and credentials (5 of 6) |
| Most common gap | No booking link or request form on the pages read (3 of 6); only 2 of 6 had online booking |
| Must-have pages | Home, a page per procedure, galleries, surgeon bio, pricing and financing, FAQ, consultation |
| Photos | Written patient authorization; real, labeled by procedure |
| Our price | From $2,500 standalone; included in managed marketing plans from $1,499 a month |
Common Questions About Plastic Surgery Website Design
What should a plastic surgery website include?
A homepage that names the surgeon and board certification, a page for each procedure that answers cost, recovery and who is a candidate, a before-and-after gallery labeled by procedure, a surgeon bio, financing details, an FAQ and an easy way to request a consultation from every page.
Should a plastic surgery website show prices?
Show a starting price or a typical range for each procedure, what it includes (surgeon, facility and anesthesia fees) and financing options. Patients compare cost before they book a consultation, and a range filters in serious inquiries.
Can a plastic surgeon post before-and-after photos online?
Yes, with each patient’s written authorization. Under HIPAA, using a patient’s photos for marketing generally requires a signed authorization, and the photos must be real and not misleading. Label each set by procedure.
How much does a plastic surgery website cost?
Our standalone websites start at $2,500 for up to eight pages, with SEO and AEO foundations. Most plastic surgery sites need more pages than that because each procedure gets its own page. A website is also included in our managed marketing plans, from $1,499 a month.
What to Do This Week
Open your most popular procedure page on your phone. Without scrolling more than once, can you request a consultation? Can you do it at 10 p.m., without calling? If not, add a “Request a Consultation” button to the top and bottom of every procedure page, linked to a short form or scheduler, and make sure someone replies the next morning.
Sources
- Brand Lift 360 (our own data): instant website check run on November 1, 2026 on six Sacramento private-practice plastic surgery websites from Google’s top 12 Maps results for “plastic surgeon,” searched from Sacramento and pulled through DataForSEO. The check reads each homepage and up to seven more pages. One run per site; practices not named.
- American Board of Plastic Surgery, abplasticsurgery.org (certification verification), accessed November 1, 2026.
- U.S. Department of Health and Human Services, “Marketing” (HIPAA Privacy Rule guidance), accessed November 1, 2026.
- U.S. Department of Health and Human Services, Office for Civil Rights, “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates”, accessed November 1, 2026. Part of this guidance was vacated by the U.S. District Court for the Northern District of Texas in American Hospital Association v. Becerra, June 20, 2024.
- U.S. Department of Justice, “Guidance on Web Accessibility and the ADA”, March 18, 2022, accessed November 1, 2026.
